Case Studies
In the spotlight.
At Interactive, we don’t just decorate; we animate destinations. Our work is designed to be commercially driven, operationally practical, and audience-focused. Here is a look at how we’ve helped our partners turn retail spaces into vibrant community hubs.
Luton Point: "Roll to Win" Giant Board Game
Focus: Retail Event & Spend-Driving Campaign
We produced a high-impact, interactive event designed to increase footfall and support tenant engagement. By turning a “retail-first” mindset into a live experience, we ensured the activation delivered measurable commercial impact for the centre.
The Concept: A bespoke, giant board game installation that encouraged physical activation and family engagement.
Spend Incentive: To participate, shoppers were required to spend over £15 in-store, directly supporting centre spend and dwell time.
The Results:
- 600+ participants engaged with the campaign over the event duration.
- Successfully created a “social media moment” that amplified the centre’s visibility.
- Community Impact: Facilitated over £500 in donations to the Luton Food Bank over four days, aligning the event with local community needs.
Brightwells, Farnham: A Festive Transformation
Focus: Large-Scale Seasonal Decorations & Placemaking
For this project, we delivered a comprehensive exterior Christmas scheme designed to create a “wow” factor and transform the destination. This installation showcased our ability to manage the full lifecycle of a project, from design to professional installation.
The Installations:
- Giant Walk-Through Bauble: A bespoke experiential installation designed for social sharing and immersive customer connection.
- Lighting Excellence: Installed over 60 meters of 1.5m drape light, 200 meters of RGB festoons, and 200+ meters of string lights on a giant tree to maximise visual impact.
- The “Wow” Factor: Integrated a snow machine to guarantee snow in Farnham, creating a memorable themed seasonal activation.
The Impact: The scheme provided a strong visual identity for the destination, enhancing the customer experience and supporting the centre’s seasonal marketing campaign.
The Potteries Centre, Stoke-on-Trent: A Winter Glow
Focus: Bespoke Seasonal Decorations & Immersive Experiences
We transformed The Potteries Centre with a sophisticated, themed installation that combined high-impact visual décor with a traditional festive experience. This project highlighted our ability to “animate destinations” through a cohesive design-to-installation service.
The Installation:
- Bespoke Lighting: Features included delicate light curtains and giant hanging bauble and snowflake chandeliers throughout the scheme.
- Themed Aesthetics: To ensure a consistent brand positioning, we utilised Christmas trees adorned in blue and white snowflakes to match the winter theme.
The Experience: Immersive Grotto: We designed and installed “Claus’ Cabin,” a themed seasonal zone built to host Santa’s Grotto and create memorable family moments.
Social Media Moments: A giant “Instagrammable” bauble served as a physical activation, encouraging shoppers to engage families and share their experience online.
Lower Precinct, Coventry: "Baa-rilliant Easter"
Focus: Retail Events, Experiential Activations & Placemaking
Inspired by Coventry’s rich wool trade heritage, we delivered a “retail-first” campaign designed to drive footfall and online engagement through community-driven programming.
The Concept:
- Farmyard Installation: A bespoke in-centre farmyard featuring decorative sheep, hay bales, and a dressing-up box to create springtime memories.
- Woolly Workshop: A hands-on experiential activation where 160 participants created keepsakes, enhancing dwell time and centre atmosphere.
The Results:
- Digital Growth: The campaign achieved a +102% increase in social media engagements and a 70% uplift in website traffic.
- High Engagement: The promotional e-flyer reached a 30.4% open rate, nearly double the industry average.
Tenant Satisfaction: Retailers like LUSH and New Look praised the event for bringing the community together and driving footfall to stores.
